Design of a complete graphic universe for a client's participation in Paris Retail Week, a major trade fair for the retail sector. The project involved creating all the stand elements: kakemonos, panels, wall graphics and signage. Each component was designed to reinforce the visual presence, structure the messages and make them easier to read in an exhibition context. The overall approach is consistent with the brand, with attention paid to graphic balance, legibility from a distance and clarity of the offers put forward. A system designed to stand out in a dense and competitive environment.
