Tipoussin, a committed, natural brand for parents
Comhit Agency has created Tipoussin, a young French brand of baby products, in the creation of a complete visual identity and the developing your e-commerce site on Shopify.
Our mission: to bring a brand to life gentle, ethical and accessible, true to its values of safety, quality, eco-responsibility and transparency, We offer a smooth, reassuring online experience for young parents.
Web design and Shopify development
For the e-commerce site, we have chosen a clean, intuitive design, designed for conversion and confidence:
- Clear, fluid architecture for easy navigation
- Structured, SEO-optimized product pages
- Promoting eco-responsible commitments
- Responsive integration for a seamless experience on mobile and desktop devices
- Optimization of the purchase path for a smooth, reassuring tunnel
A modern, emotional and high-performance Shopify site, the brand's image.
🎨 Branding and visual identity
We have designed a authentic, soothing brand identity, inspired by the tenderness of the baby world:
- Natural color palette (ecru, beige, sage, terracotta)
- Soft, contemporary typography
- Minimalist logo evoking proximity and benevolence
- Print and digital media
The aim was to create a a coherent, emotional identity, Tipoussin's mission: to offer families European, natural and sustainable products at fair prices.
🪴 Content and SEO
We accompanied Tipoussin in the optimized content writing product sheets, “About us” pages, “Commitments” pages and blog posts, with a focus on value, clarity and kindness.
This strategy has improved natural visibility on key searches such as natural baby products, european baby bed linen or eco-responsible accessories for children.
💡 Results
A complete, coherent brand universe aligned with the expectations of modern parents: soft design, intuitive navigation and a sincere message.
Today, Tipoussin is positioned as a the French benchmark for eco-responsible babies, supported by a strong identity and an effective e-commerce site.