Design of a complete graphic universe for a customer's participation in Paris Retail Week, a major trade show in the retail sector. The project covered the creation of all stand elements: kakemonos, panels, wall graphics and signage. Each component was designed to reinforce visual presence, structure messages and facilitate reading in an exhibition context. The overall effect is one of brand coherence, with attention paid to graphic balance, legibility from a distance and clarity of the offers put forward. A system designed to stand out in a dense, competitive environment.
