Graphic design and information structuring for a vertical signage system (kakemonos) for professional events and tech fairs for publisher Cocolabs.
The major challenge was to visually translate a complex technical expertise - the development of large-scale marketplaces (B2B, B2C, C2C) - into a message of absolute clarity, immediately digestible by the decision-makers in the aisles.
The graphic architecture was rigorously calibrated to optimize the visual impact from a distance, and to free the site from the surrounding noise of exhibition centers. Thanks to a strict hierarchy of reading levels and a meticulous respect for the corporate charter, the pillars of the offering (digitalization and networking platforms) emerge instantly.
These operational aids have been designed to act as visual anchors in the field, facilitating the approach of sales teams by validating the brand's value proposition in less than 3 seconds.

