How much does it cost to set up a booth for a trade show?
The cost of stand branding for a trade show depends on the type of stand, the number of materials to be produced, the level of customization, and any printing costs.
Short answer: Exhibition booth design typically costs between €250 (excluding tax) for a kakemono and €2,500–4,000 (excluding tax) for a custom booth, not including manufacturing and printing. Graphic design for a standard pop-up booth generally costs €1,400–2,100 (excluding tax).
What kind of budget should you set aside for a trade show booth?
Booth branding refers to all the visual materials used to make a booth recognizable at a trade show: booth backdrop, counter, kakemonos, brochures, signage, and sometimes a dedicated landing page accessible via a QR code.
In graphic design, a booth design typically costs between €1,400 and €4,000 (excluding tax) for the main elements, not including printing and production. Additional materials, such as a counter, roll-up banners, a sales brochure, or a landing page, are then added depending on the setup.
A pop-up display costs less than a custom-built display because it is based on a fixed template. A custom-built display requires more artistic direction, adaptation to the space, and graphic variations.
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- Standard pop-up booth (design): €1,400 – €2,100
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Get an accurate estimatePrice range by medium
These ranges represent Comhit’s design costs, not printing costs: the custom booth and the landing page account for the largest portion of the budget, while the other items are secondary.
| Support | Price range | What Affects the Price |
|---|---|---|
| Standard Pop-Up Booth | €1,400 – €2,100 (excluding tax) | Number of media formats, complexity of the message produced |
| Custom-designed booth | €2,500 – €4,000 (excluding tax) | Number of media, scope of the exhibition design |
| Reception Desk | €400–€600 (excluding tax) | Adaptation based on the booth's existing design or a custom design |
| Kakemono / roll-up (piece) | €250–€400 (excluding tax) | Adaptation of an existing design or custom creation |
| Standard 8-page brochure | €600 – €900 (excluding tax) | Number of design iterations, rounds of approval |
| Dedicated landing page | €800 – €1,500 (excluding tax) | Complexity, CRM Integrations |
These amounts cover graphic design, but not production or printing, which are handled separately with the printer or booth builder. The landing page is an exception: the amount also includes development; there is no associated physical production. A Comhit quote will specify this budget for your project.
From the booth to the QR code: where does the budget go?
Each position plays a different role in the trade show experience: attracting visitors from the aisle, explaining the offering, putting them at ease at the booth, and then collecting contact information after the interaction.
Standard Pop-Up Booth
A fixed structure, a large-format layout, prioritized messages, and print-ready files.
Custom-designed booth
A more comprehensive branding strategy, designed with space, surfaces, scenography, and the visitor experience in mind.
Reception Desk
The contact area: logo, short tagline, visual continuity, and a call to action to scan the QR code, schedule an appointment, or request a demo.
Kakemono or roll-up
A freestanding display for the aisle, featuring a clear message, an easy-to-read design, and a call to action visible from a distance.
Sales Brochure
Materials to be submitted after the exchange: argument structure, layout, visuals, pictograms, and print-ready file.
Dedicated landing page
The digital extension of the booth: QR code, form, lead qualification, and contact transfer to the CRM.
Good staging is also judged by the flow of the show
Readability from a distance, ease of communication, and consistency across media: the budget should support the actual on-site experience, not just produce visually appealing files.
Four Things to Check Before Signing
Material and Finish
PVC, fabric, or lamination affect the price of the same size.
Format and Area
The price goes up with size, especially for custom-made items sold by the square meter.
Production Timeframe
A tight deadline may result in rush printing charges.
Customization
A standard template costs less than a custom design.
How much does a complete booth setup cost?
These examples provide a rough estimate to help you compare different configurations before requesting a detailed quote.
Lightweight Booth for a Small Trade Show
A standard pop-up display with a kakemono can cost approximately €1,650 to €2,500 (excluding tax), excluding printing. This setup is ideal for companies that want a clear presence without complex staging.
Fully equipped booth with promotional materials
A pop-up display, a counter, two kakemonos, and an 8-page brochure can amount to a design budget of approximately €2,900 to €4,400 (excluding tax), excluding printing. This is a common setup for organizing the reception area, ensuring visibility, and distributing materials.
Custom Booth with a Landing Page
A custom-designed booth with printed materials and a dedicated landing page can cost up to €4,000 to €7,000 (excluding tax) or more, depending on the complexity of the design, the number of variations, and the CRM integrations required to capture qualified leads.
A clear budget for a booth that generates qualified leads.
Describe your trade show and the format you have in mind, and Comhit will send you a detailed quote with a production schedule.
Request a quote for my boothWhat is the average cost of designing a pop-up booth for a trade show?
Between €1,400 and €2,100 (excluding tax) for the art direction of a standard 3×2 or 3×3 layout. This amount covers the design, but not production or printing, which are handled separately with the printer.
How much does it cost to design a custom booth?
Expect to pay between €2,500 and €4,000 (excluding tax) for a complete design project—a budget significantly higher than the standard rate, since the visual identity is created specifically for the project across multiple media. A detailed quote will provide a more precise figure.
Do these prices include manufacturing and printing?
No, with the exception of the landing page. The price ranges in this article cover graphic design. The production and printing of the booth, counter, kakemonos, and brochure are handled separately with the printer or booth builder.
Does the price include the reception desk and the kakemonos?
Not automatically. The design of the reception desk and kakemonos is generally budgeted separately from that of the booth, depending on the number of displays to be produced.
How can I get an accurate quote for my living room?
By describing the proposed format, the number of additional media desired, and the target trade show, Comhit will provide a quote along with a production schedule.
What is the difference between graphic design, printing, and production?
Graphic design encompasses artistic direction, layout, adaptation for various media, and file preparation. Printing involves producing graphics on fabric, PVC, paper, or other materials. Fabrication refers to the physical structure of the booth, the furniture, and sometimes the setup. At Comhit, the prices listed primarily cover design.
How much time should you allow before a trade show?
It’s best to plan several weeks in advance of the trade show, especially if the project includes a booth, printed materials, a brochure, and a landing page. This lead time allows you to refine your messaging, approve the artistic direction, prepare the files, start the printing process, and manage back-and-forth communication with the booth builder or printer.
Can a booth design be reused at multiple trade shows?
Yes, booth graphics can be reused if the formats, messages, and visuals remain appropriate for future events. A pop-up booth, a counter, or kakemonos can be designed with a durable base and then customized for each trade show with a specific tagline, offer, or QR code.
Should you create a landing page with a QR code for a trade show?
A landing page isn't required, but it can be useful if the trade show is intended to generate measurable leads. The QR code can be placed on the booth, roll-up banners, or brochures to direct visitors to an offer, a form, an appointment booking page, or a downloadable resource.
What kind of budget should I plan for a booth with a brochure and a landing page?
For a pop-up booth with an 8-page brochure and a landing page, you should typically budget approximately €2,800 to €4,500 (excluding tax) for design and development, not including printing. The budget increases if you add a counter, multiple kakemonos, a custom-built booth, or advanced CRM integrations.
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